The following is a collection of case studies on my past projects at work.
Building payments at scale
Walmart-owned PhonePe is one of India’s largest fintech platforms with billions of transactions. Most people know it as a consumer app for peer-to-peer transactions, but central to PhonePe’s strategy is its B2B infrastructure that lets online businesses accept payments, manage merchants, and keep money moving reliably at scale. During 2023, PhonePe was focused on growing…
Transforming professional education
Note: This post was published in March 2023. Keeping these three things in mind, we have run several cohort-based courses that focus on application-based learning and outcomes. Right now, we are focusing on people who want to transition to a career in product, design, or software development, helping them take the first step towards a…
Talk & Shop: The power of voice assistants
Note: This post was written from the lens of voice assistants in the 2020–21 era. All major applications and websites support search by voice today. About 27% of all mobile searches in 2018 were voice searches. Voice Assistants take it one step further. Put in simple terms, talking to a Voice Assistant is like having a real…
Generating intelligent content for e-commerce
Note: The work discussed in this project is from 2019-21. Unless you have been living under a rock, you have heard about generative AI. Even my grandparents – who still use a non-touch screen phones – know about AI artists. They saw the “paintings” on TV. You can create art, write an entire book, or…
Cover photo by Omar Eltahan.
Krutika Kalkal 